CYBEX Gold  – Sports Line: Avi & Zeno

Client: CYBEX
Year: 2020
Role: In-house Lead Packaging Designer at CYBEX (also contributed to creative development and business case)

With the introduction of Avi and Zeno, CYBEX Gold expanded into the sports mobility segment–offering high-performance solutions for active families while maitaining a strong, cohesive brand identity. 

AVI

The first running stroller in the Cybex Gold range, introduced a bold new visual language. Its art direction focused on energy, speed, and precision. The packaging structure follows with a modular approach, looking to reduce glue and plastic usage.