CYBEX Platinum Line – La Parisienne

Client: CYBEX
Year: 2023
Role: In-house Lead Packaging Designer at CYBEX (also contributed to creative development and business case)

La Parisienne is a limited-edition lifestyle collection within the CYBEX Platinum line, blending high fashion sensitibility with elevated child mobility design. The goal: translate the elgance, confidence, and sharpness of Parisian style into a complete packaging and unboxing experience.

As Lead Packaging Designer, I was responsible for translating the concepual theme into a tactile, premium packaging system. I developed material choices, print finishes, managed dielines, guided external suppliers, and collaborated closely with product and marketing teams, as well as the overlook by the CEO and founder to ensure coherence from retail display to at-home experience.

I also oversaw the technical artwork side and maintaned production and business feasibility without compromising premium cues. From rigid boxes to textile labels and hangtags, every element reflected the CYBEX Platinum identity while expressing the La Parisienne flair.

The packaging elevated the Platinum collection, adding tangible elegance that reflected the spirit of the La Parisienne line. It was released globally in selected markets as a premium highlight, aligning perfectly with CYBEX´s lifestyle branding strategy.